Beyond their size, local businesses are defined by their spirit. And at the helm are their intrepid founders—scrappy, ambitious, and resilient. They invent and build things despite uncertainty, because it’s what drives them. Their risks lead to innovation that moves the world forward. And we need them.
When we think about entrepreneurs, we are often inclined to envision an individual who is solely focused on launching and growing their business. A true entrepreneur is focused on creating meaningful change within the lives of their customers, and their dedication and passion goes beyond simply operating their business. They are all about creating, innovating, and making a lasting positive impact in the world.
Local entrepreneurs are following their passions, enriching your community, and are a major driving force towards a sustainable local economy. When consumers support their local business owners, they enjoy benefits that they can’t possibly get from shopping at big-box retailers.
Choosing to do business with local creators and businesses who recognize and value their communities means that your shopping experience will be more impactful and personalized. Instead of doing business with an impersonal or generic corporation, you are choosing to support other locals who care about you and your community. This is also advantageous for the creators, who have the opportunity to understand the impact of their work on other people and the entire community.
One person’s form of expression can be another’s inspiration. Choosing local products lets you foster the creator’s freedom of expression, and allows you to gain a new perspective and find new sources of inspiration. You do not have to be an artist to appreciate art. Purchasing craftwork from a local artisan is not only supportive to the local creators community, but gives you more opportunities to explore artisanal crafts and gain a deeper understanding of their value and importance.
Here are some reasons why local businesses are important to the economic and social fabric of our society:
1. They make a positive impact to the local economy
2. They support communities and job creation
3. They are often sustainable shopping alternatives
4. They prioritize the customers experience
5. They create unique products that can't be found elsewhere
Incorporating the idea of supporting local creators and entrepreneurs within corporate gift giving allows you to send your employees and clients a gift that feels personal, makes them feel valued as an individual and shows that the company cares about them.
As the traditional practices of corporate gift giving transition to adopt a more personal and meaningful tone, giving high quality gifts made within your local communities is a step towards a more interconnected world. By giving gifts that show that you care, rather than generic gifts that seem impersonal, we are able to showcase the entrepreneurs and creators who started their businesses with a focus on creating meaningful change.
These are the core principles with which Giftr was created. We strongly believe that the local artisans, creators and entrepreneurs in our communities deserve greater recognition for their craft, and we wish to help them change the world in their own meaningful ways. Gifting hand-made, locally crafted items for an affordable cost allows corporate gifting to step away from the decades of generic and impersonal options into an alternative where the world benefits in many ways. Supporting local creators fuels local economies and even the smallest purchase has a real impact in the lives of creators, their families, and the communities they are centered in. Corporate gifting that supports local communities has the power to make the world a better place.